Bruce McConnell

Bruce McConnell was a pioneering figure in Indiana broadcasting, known for founding WISH Radio in 1941 and later WISH-TV in 1954. His Universal Broadcasting Company expanded across the state, adding stations in South Bend, Anderson, and Fort Wayne. McConnell also played a key role in the Indiana Broadcasters Association’s founding in 1948 and remained a significant figure in media until his death in 1976.

Born in Scipio, Indiana, in 1902, McConnell began his career as a salesman for Hamilton-Harris Tobacco and Candy Warehouse. He soon after realized the potential of radio after witnessing its impact on product sales. In 1937, he and his partners applied for an FCC license, eventually launching WISH Radio in 1941. Under his leadership, WISH became a major Indianapolis station, known for its mix of local and syndicated content.

In the 1950s, McConnell expanded into television, securing a license for WISH-TV and equipping it with cutting-edge technology, including one of the first videotape machines. Under his direction, WISH-TV became a CBS affiliate in 1956, setting new industry standards. McConnell later sold WISH and its Fort Wayne counterpart to financier J. H. “Jock” Whitney for $10 million but remained a key shareholder.

Beyond broadcasting, McConnell was deeply involved in civic endeavors. He chaired the Indiana State Library and Historical Building Expansion Committee and served as a trustee for Wabash and Marian colleges. His influence extended beyond broadcast media, contributing to educational and historical preservation efforts across Indiana.

Known for his keen business sense and ability to bring together the right people, McConnell left a lasting impact on Indiana’s media landscape. His work in radio and television set the foundation for future Indiana broadcasters.

McConnel later died on January 31, 1976.

March 2025

Katherine Maners

Indiana Broadcast Pioneers