Indiana Broadcast History Archive

Photo Courtesy of Indiana Broadcast Pioneers

James Mathis was a pioneering figure in broadcasting, serving as the first Program Director for Butler University’s WAJC-FM and later holding key roles in radio and television. His career spanned decades, from being a children’s program host and announcer to becoming an executive in the industry. He played a crucial role in media sales and syndication, producing major events such as the 500 Festival Parade and the Notre Dame coaches’ shows. 

Mathis graduated from Butler University in 1952 before serving in the U.S. Air Force. In 1955, he entered broadcasting as a salesman, announcer, and children’s show host at WASK in Lafayette. By 1958, he had joined WTTV-4 in Indianapolis, and two years later, he moved to WFBM. Over an 18-year tenure at WFBM/WRTV, he advanced to General Sales Manager and National Sales Manager. Simultaneously, he served as a faculty member at Butler’s Department of Radio and Television for another 18 years, mentoring future broadcasters. 

In 1978, Mathis left WFBM to establish Broadcast Communications, Inc., a syndication company. His work as an executive producer extended to prominent televised events, including the Kentucky Derby Parade, the 500 Festival Parade, and others. Additionally, he played a significant role in sports media, syndicating the Notre Dame coaches’ shows. 

Mathis was a believer in the power of radio and imagination, often recalling the golden era of broadcasting when listeners engaged with stories without the need for visuals. His contributions to the industry were widely respected, and he was inducted into the Indiana Broadcast Hall of Fame for his impact on broadcasting. Mathis left a lasting legacy through both his professional achievements and his mentorship of young broadcasters. 

March 2025

Katherine Maners

Indiana Broadcast Pioneers