Indiana Broadcast History Archive

A&P's "Let's Go to the Races" Promotional Mechanics

Station

Aired

197x

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[AI-Generated Summary] In this 1970s promotional segment, host Milton Metz introduces the weekly "Let's Go to the Races" game, where shoppers at any of the 99 A&P (AMP) stores in the Channel 29 viewing area can win prizes ranging from $2 to $1,000. Participants obtain free, color-coded race tickets during store visits—such as this week’s required purple ticket—with each ticket featuring a specific horse number for five different races. If the horse number listed in the "win column" of a player's ticket matches the winning horse of a televised race, the participant wins the corresponding cash prize.