Indiana Broadcast History Archive

Howard Caldwell Interviews Jim Gerard

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Howard Caldwell Interviews Jim Gerard

Howard Caldwell prepares his interview with Jim Gerard about his time working on The Jim Gerard Show, a talk show at WFBM-TV, in Indianapolis, in the 1960s.

Notes by Olivia Sandstedt, J450 History of Journalism, Fall 2021
(33:42)

4:30 What was it like in the 60’s doing a show like that day in and day out? Live audience, they had ability to bring in good guests, talk variety show, had good music, good names, had a good piece that should of ended up in syndication, no production staff, compared to today how Oprah Winfrey would have it all planned out

6:26 Has TV lost spontaneity because today it's all pretake- essence of TV is live, and if its live today it's a confrontation, they didn’t do that, a negative thing was that you can only spend 3 mins talking to the audience and they couldn’t do that

8:45 What’s Jim Gerard’s life now- Hook’s (drug company), works in public relations department, commercials, social events, press release, mentions he misses the Jim Gerard Show

11:40 ribbon cutting, 200 1 dollar bills

12:50 Jim Gerard working in his office with a lady

20:35 a man is interviewed (Hal Fryer?) by Howard Caldwell